Tuesday, October 29, 2013
Kids see Facebook like adults see LinkedIn
This interesting article on TechCrunch explains the appeal of services like SnapChat to teenagers. It's really quite simple, social media savvy teens are wary of leaving a permanent record of their opinions and behaviour on sites like Facebook, just as we adults seek to present our best side to professional networking sites like LinkedIn. Bill Gurley, of SnapChat, explains why ephemeral messaging is on the rise: “For kids, the Internet is increasingly becoming a place that you can’t share, that you can’t have fun, that you can’t socialize in the way you want to. I think that’s really the essence of Snapchat. It’s a platform where they can communicate and have fun without any anxiety about the permanence. You hear about kids not getting jobs because of what’s on their Facebook page.” So far from being merely a service for sexting, SnapChat allows youngsters the freedom to be young.