Saturday, October 6, 2012

The “Lost” Steve Jobs Speech from 1983

A few days ago a "lost" speech by Steve Jobs to the  International Design Conference in Aspen in 1983 has surfaced and was posted online. This was a year before the launch of the Macintosh - Jobs refers to its predecessor, the Lisa, several times. The speech and the Q&A that follows is remarkable. If you had any doubts, or were one of the people who subscribe to the view that Jobs was just a good salesman and a deal maker, then this will change your mind. His intellect, knowledge and passion for computing comes over with force.

    Some of his predictions for the future are uncannily precise. I particularly liked his opinion that in a few years people will be spending more time interacting with personal computers than in their cars. This is the reason why computers need to be well designed (both hardware and software) since we'll spend so much time looking at them and interacting with them. Does this explain Apple's obsession with design?